Privacy Policy

Effective date: August 2026

1. Information We Collect

The information we collect depends on how you interact with AdamX and which services you use.

A. Information You Provide

When you contact us, request a demonstration, create or administer an account, or otherwise communicate with AdamX, we may collect information such as:

• Name
• Email address
• Telephone number
• Company or organization name
• Account and user information
• Messages, inquiries, or support requests
• Information you voluntarily provide when using our services

B. Information Collected Through the AdamX Platform

When an organization uses AdamX, we may process information necessary to provide the services configured by that organization.

Depending on the services being used, this may include:

• User and account identifiers
• Customer contact information
• Communication and conversation data
• Message content
• Message timestamps and delivery information
• Call or interaction metadata
• Channel and account identifiers
• Templates and messaging configuration
• Technical and operational logs
• Information necessary to route, manage, secure, and report on communications

Where AdamX processes information on behalf of a business customer, that customer determines how its data is used and AdamX processes such information to provide the contracted services and in accordance with applicable agreements and instructions.

2. Connected Platforms and Third-Party Integrations

AdamX allows customers to connect third-party communication platforms and services to their AdamX account.

These may include services provided by Meta Platforms, Inc. and its affiliates, including the WhatsApp Business Platform, Facebook, and Instagram.

When a customer chooses to connect a third-party platform, AdamX may receive and process information made available through that platform's APIs and authorized by the customer.

Depending on the integration, this information may include:

• Business account identifiers
• Messaging account identifiers
• Phone number information
• User or page identifiers
• Access tokens or authorization credentials
• Message and conversation information
• Message templates and template status
• Message delivery, read, and failure statuses
• Webhook events
• Other information necessary to operate the requested integration

AdamX accesses such information only to provide, maintain, secure, and improve the functionality requested by the customer.

3. WhatsApp Business Platform

When a customer connects a WhatsApp Business Account to AdamX, the customer authorizes AdamX to interact with the WhatsApp Business Platform on its behalf, subject to the permissions granted by the customer and the applicable terms and policies of Meta and WhatsApp.

AdamX may process WhatsApp-related information to provide functionality including:

• Connecting and managing authorized WhatsApp Business Accounts
• Sending and receiving WhatsApp messages
• Managing message templates
• Submitting message templates to Meta for review
• Retrieving template approval and status information
• Receiving and processing message status updates
• Managing phone-number and messaging configuration
• Displaying WhatsApp conversations within AdamX
• Supporting customer-service and communication workflows
• Providing reporting, monitoring, security, and troubleshooting

AdamX processes WhatsApp data only as necessary to provide the services requested and authorized by the customer and in accordance with applicable Meta and WhatsApp terms and policies.

4. How We Use Information

We may use information to:

• Provide and operate AdamX products and services
• Enable customer-authorized messaging and communication integrations
• Send, receive, route, and manage communications
• Manage message templates and channel configurations
• Authenticate users and connected services
• Respond to inquiries and support requests
• Provide product information and demonstrations
• Monitor platform performance and reliability
• Diagnose technical issues
• Improve our products, services, and user experience
• Prevent abuse, fraud, unauthorized access, and security threats
• Maintain records required for operational or legal purposes
• Comply with applicable laws, regulations, and legal obligations

We do not use data obtained through third-party platform integrations for purposes inconsistent with the permissions granted by the customer or the applicable platform's policies.

5. Legal Basis for Processing

Where required by applicable law, we process personal information on one or more appropriate legal bases, including:

• Performance of a contract
• Legitimate business interests
• Compliance with legal obligations
• Consent, where consent is required

Where AdamX processes personal information on behalf of a business customer, the customer is responsible for establishing the appropriate legal basis for its collection and use of that information, where required by applicable law.

6. We Do Not Sell Personal Information

7. Data Sharing and Service Providers

We may share information with trusted service providers where reasonably necessary to operate AdamX and provide our services.

These may include providers of:

• Cloud infrastructure and hosting
• Communications and messaging services
• Artificial intelligence and data-processing services
• Security and monitoring
• Email and customer support
• Analytics and operational tools

Service providers are permitted to process information only for the purposes for which it is provided and subject to applicable contractual and confidentiality obligations.

We may also disclose information where required by law, regulation, court order, or other lawful process, or where reasonably necessary to protect the rights, security, or safety of AdamX, our customers, users, or others.

Information may also be transferred as part of a merger, acquisition, restructuring, financing, or sale of all or part of our business, subject to appropriate safeguards.

8. Data Retention

We retain personal and platform-related information only for as long as reasonably necessary to:

• Provide our services
• Maintain customer accounts and integrations
• Fulfil contractual obligations
• Resolve support or technical issues
• Maintain security and audit records
• Comply with applicable legal and regulatory requirements

Retention periods may vary depending on the type of information, the services being used, customer instructions, contractual requirements, and applicable law.

When information is no longer required, we take reasonable steps to delete, anonymize, or otherwise securely dispose of it.

9. Disconnecting Third-Party Integrations

Customers may disconnect supported third-party integrations from AdamX or revoke AdamX's authorization through the relevant third-party platform, where that functionality is available.

For Meta and WhatsApp services, customers may also manage or revoke permissions through their applicable Meta business settings.

After an integration is disconnected, AdamX will no longer access new information through that authorization. Information previously processed may be retained where necessary to comply with legal, security, contractual, backup, or legitimate operational requirements.

10. Data Deletion Requests

Users and customers may request deletion of personal information associated with AdamX, subject to applicable legal, contractual, and security requirements.

For instructions on how to request deletion of your data, please visit our Data Deletion Instructions page:

You may also contact us at [email protected] for privacy or data deletion requests.

Where AdamX processes information solely on behalf of one of our business customers, we may direct the request to that customer or assist the customer in responding as appropriate.

11. Security

AdamX uses reasonable technical and organizational measures designed to protect information against unauthorized access, disclosure, alteration, loss, or misuse.

Depending on the service, these measures may include:

• Encryption in transit
• Access controls
• Authentication and authorization controls
• Security monitoring
• Logging and auditing
• Infrastructure and application security controls
• Restricted access to production systems and customer information

No method of transmission or storage is completely secure. We continuously work to maintain and improve appropriate security controls.

12. International Data Processing

AdamX and its service providers may process information in countries other than the country in which a user or customer is located.

Where required, we take appropriate measures to protect personal information transferred internationally in accordance with applicable data-protection laws.

Business customers are responsible for ensuring that their use of AdamX, including their configuration of data locations and third-party integrations where applicable, complies with laws and regulatory requirements applicable to them.

13. Cookies and Website Information

When you visit the AdamX website, we may automatically collect limited technical information such as:

• IP address and approximate location
• Browser and device type
• Pages visited
• Usage patterns
• Referrer information
• Security and performance logs

We may use cookies or similar technologies to:

• Provide essential website functionality
• Analyze website performance
• Improve the user experience
• Protect the website against abuse and security threats

You can control cookies through your browser settings and, where applicable, the cookie controls provided on our website.

14. External Links and Third-Party Services

Our website and services may contain links to or integrations with third-party services.

Those third parties operate under their own terms and privacy policies. AdamX is not responsible for the privacy practices of third-party services except to the extent required by applicable law or contractual obligations.

We encourage users and customers to review the privacy policies and terms of third-party platforms they choose to use.

15. Your Privacy Rights

Depending on your location and applicable law, you may have rights regarding your personal information, including the right to:

• Request access to personal information
• Request correction of inaccurate information
• Request deletion of personal information
• Object to or restrict certain processing
• Withdraw consent where processing is based on consent
• Request information about how your personal information is processed

To exercise applicable rights, contact: [email protected]

We may request information necessary to verify your identity before fulfilling a request.

16. Children's Privacy

AdamX products and services are intended for businesses and organizations and are not directed to children.

We do not knowingly collect personal information directly from children through the AdamX website for the purpose of creating AdamX business accounts.

Business customers using AdamX are responsible for ensuring that their collection and processing of personal information complies with applicable laws, including requirements relating to children where relevant.

17. Customer Responsibilities

Organizations using AdamX are responsible for ensuring that their use of the platform complies with applicable privacy, communications, marketing, and data-protection laws.

This includes, where applicable:

• Providing appropriate privacy notices
• Obtaining required consent
• Establishing a lawful basis for communications
• Respecting opt-out and messaging preferences
• Complying with applicable third-party platform policies
• Configuring retention and access appropriately

AdamX provides the technology used by customers to manage communications but does not determine the purposes for which each customer communicates with its end users.

18. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our services, integrations, legal obligations, or privacy practices.

When we make changes, we will publish the updated Privacy Policy on this page and revise the effective date.

19. Contact Us

For questions about this Privacy Policy, privacy rights, data deletion, or AdamX's processing of personal information, contact: